Make-A-Wish
Charity Venture
Collaborating with a 4-person team to scale a seasonal retail operation, raising $6,000 for the Make-A-Wish Foundation through strategic product sales and e-commerce integration.
Platform
Square Online, POS Terminal
Production
Custom Embroidery & Apparel
Fulfillment
Online Order Logistics & Direct Sales
Core Skills
E-commerce Management, Team Leadership, Supply Chain
// Execution & Visuals
Operational Logic
To maximize revenue, we implemented a hybrid sales model. High-margin items (necklaces) were sold via a custom Square Online storefront for broader reach, while impulse-buy items (hot chocolate and handwarmers) were sold on-site at high-traffic football games.
Brand Identity
To establish professional credibility and team unity, I personally embroidered custom beanies for the crew. This "uniform" increased customer trust during direct sales and helped us stand out in crowded stadium environments.
// Financial Impact
| Revenue Stream | Sales Channel | Lead | Contribution |
|---|---|---|---|
| Necklaces | Square Online | Fulfillment Team | $2,402.03 |
| Hot Chocolate | On-Site POS | Game Crew | $1,859.91 |
| Handwarmers | On-Site POS | Game Crew | $1,211.17 |
| Direct Donations | Cash/Square | Team | $554.63 |
| TOTAL RAISED FOR MAKE-A-WISH | $6,027.74 | ||
// Problem Solving
The Challenge
Managing inventory across four different people at a busy football stadium led to order confusion and potential stockouts on our most popular items.
High transaction friction. Relying exclusively on cash payments limited our total addressable market at games, as many potential donors did not carry physical currency, leading to lost conversion opportunities.
The Pivot
I centralized all sales through a single Square POS mobile instance, allowing real-time inventory tracking and ensuring online orders didn't conflict with physical stock.
I deployed a mobile Square POS system with a hardware card reader. This transitioned the operation to a multi-channel payment model, enabling credit, debit, and contactless payments. This led to a significan spike in sales and conversions.